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by Ian Ayres : Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

ISBN : #0553807633 | Date : 2010-09-21

Description :

PDF-59e3d | Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, y… Carrots and Sticks: Unlock the Power of Incentives to Get Things Done


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Consumer Behavior Analysis Rational Approach PDF 136c51442

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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice PDF




: Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

ISBN : #0415519209 | Date : 2013-04-05

Description :

PDF-1e101 | Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis an… Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice


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Summary: Jab, Jab, Jab, Right Hook: Review and Analysis of Vaynerchuk’s Book PDF




by BusinessNews Publishing : Summary: Jab, Jab, Jab, Right Hook: Review and Analysis of Vaynerchuk’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-0cf18 | The must-read summary of Gary Vaynerchuk’s book: “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World”. This complete summary of the ideas from Gary Vaynerchuk’s book “Jab, Jab, Jab, Right Hook” uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to follow before introducing an all… Summary: Jab, Jab, Jab, Right Hook: Review and Analysis of Vaynerchuk’s Book


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Advances Luxury Brand Management Journal PDF 645d11f4f

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: Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

ISBN : #3319511262 | Date : 2017-10-13

Description :

PDF-61aa1 | Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainab… Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)


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Cim Diploma Integrated Marketing Communications PDF Cf236d6ef

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Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002) PDF




by BPP : Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)

ISBN : #0751748870 | Date : 2002-09-30

Description :

PDF-609ba | This practice and revision kit focuses on integrated marketing communications. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)


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Rule Thumb Guide Sales Strategy PDF 58de663e7

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by Jill Slupe : Rule of Thumb: A Guide to Sales Strategy (Rule of Thumb Series)

ISBN : #1608080609 | Date : 2012-06-01

Description :

PDF-392c9 | Why are some businesses more successful than others? The most successful businesses in the world don’t have complicated secrets to their success. They have one simple thing that draws success to them magnetically: a well-defined sales strategy. Jill Slupe, founder of the sales acceleration firm Verde Martin, has successfully led businesses to sales growth for more than two decades. Rule of Thumb: … Rule of Thumb: A Guide to Sales Strategy (Rule of Thumb Series)


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Consumer Information Strategies PDF




by R. Martensen : Consumer Information Strategies

ISBN : #086238124X | Date : 1987-03

Description :

PDF-d5f7b | … Consumer Information Strategies


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Digital Marketing Strategy Implementation Practice PDF 7e7744709

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Digital Marketing: Strategy, Implementation and Practice PDF




by Dave Chaffey : Digital Marketing: Strategy, Implementation and Practice

ISBN : #0273746103 | Date : 2012-12-04

Description :

PDF-eaa0a | Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand … Digital Marketing: Strategy, Implementation and Practice


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Web Exzellenz Commerce Innovation Transformation Handel PDF 8fc256877

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Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition) PDF




: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)

ISBN : #3834917540 | Date : 2010-04-15

Description :

PDF-84183 | E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Ot… Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)


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Why She Buys Strategy Consumers PDF 9216c6d19

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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers PDF




by Bridget Brennan : Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

ISBN : #0307450392 | Date : 2011-09-13

Description :

PDF-f0525 | If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when … Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers


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