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HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

ISBN : #1633694488 | Date : 2011-01-03

Description :

PDF-5ed99 | Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We’ve combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization’s performance.HBR’s 10 Must Reads On L… HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)


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[Pub.59fho] HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker) by by Harvard Business Review

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New Economy – New Competition: The Rise of the Consumer? PDF




by D. Asch : New Economy – New Competition: The Rise of the Consumer?

ISBN : #0333778235 | Date : 2001-01-25

Description :

PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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[Pub.02mEf] New Economy – New Competition: The Rise of the Consumer? PDF | by D. Asch


New Economy – New Competition: The Rise of the Consumer? by by D. Asch

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CRM: The Foundation of Contemporary Marketing Strategy PDF




by Roger J. Baran : CRM: The Foundation of Contemporary Marketing Strategy

ISBN : #0415896576 | Date : 2013-02-27

Description :

PDF-fde77 | This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environme… CRM: The Foundation of Contemporary Marketing Strategy


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[Pub.24CCJ] CRM: The Foundation of Contemporary Marketing Strategy PDF | by Roger J. Baran


CRM: The Foundation of Contemporary Marketing Strategy by by Roger J. Baran

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Beyond Listening: Learning the Secret Language of Focus Groups PDF




by Bonnie Goebert : Beyond Listening: Learning the Secret Language of Focus Groups

ISBN : #0471395625 | Date : 2001-11-21

Description :

PDF-fc737 | A groundbreaking guide to making one of marketing’s most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn’t be taken apart. Fortunately, in this case, Nabisco didn’t heed the researchers’ advice. Each year, companies spend a b… Beyond Listening: Learning the Secret Language of Focus Groups


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[Pub.13elc] Beyond Listening: Learning the Secret Language of Focus Groups PDF | by Bonnie Goebert


Beyond Listening: Learning the Secret Language of Focus Groups by by Bonnie Goebert

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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers PDF




by Jan Chipchase : Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers

ISBN : #0062125699 | Date : 2013-04-16

Description :

PDF-bc986 | Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Fu… Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers


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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow’s Customers by by Jan Chipchase

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The Nexus Initiative PDF




by Brent Henley : The Nexus Initiative

ISBN : #0982923910 | Date : 2010-12-02

Description :

PDF-f8b6a | Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things you need to grow? You can’t. That’s why you need a new system. That’s why you need a neXus. Start Giving: It’s no secret. No great leade… The Nexus Initiative


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The Nexus Initiative by by Brent Henley

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Achieving Strategic Sales Focus Contemporary PDF E894567cd

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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges PDF




by Kenneth Le Meunier-FitzHugh : Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

ISBN : #0198706642 | Date : 2016-08-15

Description :

PDF-ad462 | The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resou… Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges


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[Pub.26DfH] Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges PDF | by Kenneth Le Meunier-FitzHugh


Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges by by Kenneth Le Meunier-FitzHugh

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HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

ISBN : #1633694577 | Date : 2013-04-02

Description :

PDF-35dfe | Stop pushing products―and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your b… HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)


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[Pub.27mwr] HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt) PDF | by Harvard Business Review


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Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF




by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-5ba24 | The must-read summary of Bill Price and David Jaffe’s book: “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs”.This complete summary of the ideas from Bill Price and David Jaffe’s book “The Best Service Is No Service” shows that customers don’t want a “relationship” with a company – they want to buy their product and they want it… Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book


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[Pub.71gbv] Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF | by BusinessNews Publishing


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42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills PDF




by Michael Griego : 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills

ISBN : #160773107X | Date : 2013-02-07

Description :

PDF-8ec69 | If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today’s market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to… 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills


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[Pub.08qJQ] 42 Rules to Increase Sales Effectiveness (2nd Edition): A Practical Guidebook for Sales Reps, Sales Managers and Anyone Looking to Improve their Selling Skills PDF | by Michael Griego


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